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Interactive UI for Smartphone/ Web Applications and Impact of Social Networks


Hafiz Abid Mahmood Malik, AbdulHafeez Mohammad, Usman Mehmood and Ashraf Ali


Vol. 22  No. 3  pp. 189-200


In today's digital world, smartphones and web-based applications have gained remarkable importance throughout the globe. These smart applications are playing a very significant role in maintaining a powerful business. As well as, they are helping a lot to expand these businesses via social networks. Social media networks such as Instagram, Facebook, Twitter, and LinkedIn are playing a prominent role to promote the companies. In the hospitality sector, most of the companies are running their hotel booking systems by utilizing mobile applications and a web-based infrastructure, but usability issues still exist. This study has been conducted specifically to tackle the usability issues of hotel booking systems and the best utilization of social networks to promote the business. TripAdvisor was selected as an authentic source for selecting those systems and two international hotels are selected for this study. The first step is to identify different hotel booking systems. In the second step, the user’s satisfaction level was measured for the selected systems by performing the System


Social network, smartphone applications, web applications, interactive user interfaces, user-centered design, hotel booking systems