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Current Situation of Renewable Energy Resources Marketing and its Challenges in Light of Saudi Vision 2030 Case Study: Northern Border Region


Odai Falah Mohammad AL-Ghaswyneh


Vol. 22  No. 3  pp. 89-94


The Saudi Vision 2030 defined the directions of the national economy and market towards diversifying sources of income, and developing energy to become less dependent on oil. The study sought through a theoretical review to identify the reality of the energy sector and the areas of investment available in the field of renewable energy. Findings showed that investment in the renewable energy sector is a promising source according to solar, wind, hydrogen, geothermal energy and burning waste than landfill to extract biogas for less emission. The renewable energy sector faces challenges related to technology, production cost, price, quantity of production and consumption, and markets. The study revealed some recommendations providing and suggested electronic marketing system to provide investors and consumers with energy available from renewable sources.


Marketing, Energy, Vision 2030, Solar Energy, Wind Energy, Thermal Energy, Landfill